Nokia Launches an Android Recently
Nokia the world’s second largest mobile phone supplier unveiled a new family of smartphones at Mobile World Congress (MWC) 2014, the Nokia X series based on Android Open Source Project (AOSP) for the first time. In other words Nokia has circumvented the Google using its Android platform by replacing the (GMS) Google mobile services & APIs with essentially Nokia APIs and Nokia-Microsoft services. Nokia X series is an important step for the Finnish vendor to rebuild its position in the very important high-volume “affordable” sub-$100 wholesale price-band smartphone segment.
According to Counterpoint Research’s Market Outlook service while overall smartphone growth will slow down in 2014 compared to previous years but the sub-$100 wholesale smartphone segment will grow above-average to more than 350+ million units in 2014. Also, majority of the growth in this segment will be driven by Android based smartphones considering the low-cost advantages.
Hence, for scale players like Nokia competing in this segment with Asha devices is not enough and thus need the Windows Phone based Lumia series to trickle down in this price-range quickly. However, pushing Windows Phone down the price-tier might be difficult in near-to mid-term as building a broader Lumia portfolio with low BOM costs is difficult to achieve mostly due to Microsoft’s tightly controlled restrictions to maintain the optimal User Experience. Hence, Nokia X family fills this big and important gap left between Lumia and Asha range brilliantly by addressing multiple challenges ( & that too immediately) which have been restricting Nokia from growing in this high-volume segment:
Here is Nokia x
Specification
Nokia X specifications
- 4-inch (800 x 480 pixels) capactiive touch screen display
- 1 GHz dual-core Qualcomm Snapdragon S4 play (MSM8225) processor with Adreno 203 GPU
- Nokia X software platform 1.0 based on AOSP Android 4.1 (Jelly Bean)
- Dual SIM
- Dimensions: 115.5 x 63 x 10.44 mm; Weight: 128.6 g
- 3G, WiFi 802.11 b/g/n,Bluetooth 3.0, aGPS
- 3MP fixed focus rear camera
- 1500 mAh battery
- 3.5mm audio jack, FM Radio
- 512MB RAM, 4GB of Internal storage, micro SD expansion slot
The Nokia X comes in Black, White, Cyan, Red, Yellow and Green.
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